One of the main objectives of the Public Relation Department of the Bucharest City Hall is to provide citizens with a transparent and effective communication on the topics of public interest. According to this objective and for interactively testing the citizens perception on the areas of public interest, the institution suggested to launch an online competition which to harvest the ideas and projects proposed by them. The aim of the contest was to create a pool of ideas of public utility for the City Hall projects agenda and to gather statistical information and sociological conclusions related to the topics and areas important to the citizens.

In order to fulfill the objective of the institution, our company suggested to design, develop and implement a web portal with content management system which to effectively host the online contest. In addition we suggested an online contest promotion solution resulting in public awareness and involvement. Trencadis implemented an interactive interface for the online contest, which allows the user to easily upload his own input( text, image or external link type) to the site. Each suggestion can be visualized, voted and disseminated on socializing networks and subject-wise archived. The online campaign takes place on Facebook using specific promoting methods.

The outcome will be assessed at the end of campaign by means of an assessment report and by interpreting the harvested data. The report will contain information related to the general awareness, the number of involved citizens, demographical data of the users that have posted proposals on the site, topics considered by the citizens to be of high priority for Bucharest city etc.